In our latest webinar, Annica Heuermann and Andrew McGurk Lastres from our partner Phrase discussed how the combination of language technology and strategic expertise sets the stage for effective global growth.
The discussion highlighted how the language industry is currently undergoing rapid change. AI-generated content, automation, and new technical solutions have become integral parts of the communication chain, but at the same time, there is a growing need for quality assurance and guidance.
Andreu Mcgurk Lastres described how language technology has evolved from being a support tool for translation agencies to becoming a strategic platform for global content management. But technology cannot be relied upon alone. It creates scalability and efficiency, but it is strategic guidance that ensures that content, processes, and tone of voice truly support business objectives.
Innovation and expertise need to work together to create long-term value.
The webinar highlighted three areas that help companies create scalable, efficient, and flexible solutions:
Automation: AI and technology platforms make it possible to scale up volumes and free up resources, but value only arises when technology is combined with strategic guidance and clear goals.
Flexibility and collaboration: Instead of gathering everything from one supplier, companies can benefit from collaborating with several specialized partners, such as a language technology company and a language partner. This combination creates control, adaptability, and access to the best solutions on the market.
Analys och insikt: Datadrivna verktyg gör det möjligt att mäta effekt och förstå vad som fungerar, men det krävs fortfarande kompetens för att omsätta insikterna till faktist värde.
Språkdata som drivkraft för kvalitet
En central del i diskussionen var betydelsen av språkdata. Kvaliteten på språkdata avgör i hög grad resultatet av automatiserade flöden, men även här krävs mänsklig kompetens för att kurera, uppdatera och kvalitetssäkra språkdatan. Då kan tekniken leverera affärsnytta