Translation boosts sales for your e-commerce

Statistics from a survey conducted by CSA reveal that:

• 72.1% of consumers spend most or all of their time on websites in their own language.
• 72.4% of consumers are more likely to purchase a product with information in their own language.
• 40% of all internet users refrain from buying products or services online if the website is not available in their native language.
• 56.2% of consumers consider the ability to access information in their own language more important than the price.

1. A Global Language - A Larger Audience

By translating your website and product information into multiple languages, you open your business to a much broader audience. Customers from different parts of the world will feel more comfortable shopping with you if they can do so in their own language.

2. More Customers, More Sales

With translation, you can reach more potential customers. This means your market expands, and you have more sales opportunities. An increased customer base leads to higher revenue.

3. Show You Care

By offering your website and information in different languages, you demonstrate that you care about your customers and their cultural backgrounds. This fosters trust and loyalty.

4. Expand Your International Presence

By using translation services, you show that you are ready to compete in the international market. This opens doors to new opportunities and partnerships.

5. Adapt to Local Needs

Through translation, you can also tailor your marketing and products to local needs and trends. This makes you more relevant to different markets.

6. Translation as an Investment

Think of translation as an investment in your e-commerce business. It may require some work and resources, but the potential benefits are immense when you reach a broader and more diverse customer base.

7. Professional Translation Services

To derive maximum benefit from translation, consider hiring professional translation services. They can ensure accuracy and cultural adaptation.

In summary, including translation in your strategy for Black Week and the holiday season is a powerful tool to maximize your sales opportunities. It opens doors to new markets and shows that you are ready to take your e-commerce business to the next level. So ensure your message reaches a global audience and enhance your success in the year's most intense shopping periods.